In Corso Magenta 12, within a nineteenth-century courtyard, Ethimo presented ETHIMOlogy, an installation created in collaboration with the design studio of the green Hortensia and with Orticolario. A project by which Ethimo wanted to narrate his style and the strong bond with nature, through the use of color and furnishing elements that derive from tradition and evolve combining functionality, simplicity and design. Protagonist of ETHIMOlogy was the new Eivissa pavilion, designed by Ludovica + Roberto Palomba. A new concept that makes a gazebo a living space in close contact with the external environment, where sophisticated details and craftsmanship create a unique union. The setting recounted an unprecedented way of living the outdoors in which, as in an open-air room, the sky is the ceiling and nature is the walls, while the large lounge seats of the Grand Life collection, designed by Christophe Pillet, created a comfortable and elegant relaxation area.