Land surrounded by sea. The hot sun that embraces the landscape. Luxuriant plants and trees that offer their fruit. Majestic Etna looks on from above, an attentive guardian, while shade and light play their lively games among the orchards, highlighting natural microcosms and rural architectures. A magic, welcoming scenario, the cradle of millenary cultures and daily habits, where warm colours and inebriating fragrances create multi-sensorial experiences. A unique, surprising journey that provides inspiration for the Ethimo collections. In-depth study of shapes, colours and materials has an easy task here, where the grey of lava soil, the orange of orange groves and the red of the Roman villas meet the warm veining of teak and the simple complexity of the woven fibres. A spokesperson for all that is Mediterranean, Sicily in its thousands of colours is an ancient union of shapes, flavours and fragrances that narrate moments of oblivion alternated with relentless natural evolution.
An immense plain where cliffs alternate with long beaches of the finest sand. The blue of the sea and sky, the green of the olive trees and vineyards, the white of the sand and old manor farms. Snapshots with a Mediterranean flavour, where nature shines through in all its glory: the bright colours of the prickly pears, vast expanses of red poppies and the intense yellow of the cornfields with the sound of the sea in the background. Ethimo chooses a farmhouse from the past to illustrate its furnishing concept: the timeless mood of a manor farm in the countryside near Manduria, a town in Puglia. The Elisir and Laren collections, immersed in an almost metaphysical brightness and caressed by the scent of the Mediterranean scrub, tell stories of authenticity and familiarity. Steeped in ancient history and popular traditions, Salento is a source of inspiration and creativity. The past dialogues with the present, nodding a wink to the future. A wonderful experience, a journey that opens the eyes also to what can’t be seen.
Looking over the Mediterranean, art, tradition and romantic nature live side by side with socialising and more contemporary design. So here is a refined private home, where the dazzling white of the columns and the intense blue of the sky draw the geometrics for this place, so perfect it looks unreal. The ideal backdrop for Swing, the lounge collection that welcomes body and mind like a nest. In this environment, set up with infinite attention to detail and so wonderful that it almost seems to have a dreamlike quality, Ethimo features as a star of Italian lifestyle culture in one of the most beautiful and prestigious places in the world.
A unique journey on the French Riviera that reawakens deep emotions, whereby tradition co-exists with modernity, evolving in scenarios with an almost cinematographic beauty.